New FTC Ad Rules Governing Endorsements & Testimonials Effective Today
Today, December 1, 2009, is the day that the new Federal Trade Commission advertising rules become effective. For more on this topic, go to this area of my blog called “FTC Advertising Rules” where...
View ArticlePanel on the FTC’s New Endorsement and Testimonial Guides
Rebecca Tushnet’s 43(B)log: “Today’s the effective date of the Revised Guides. Emphasizes that the Guides themselves don’t provide for fines, though practices inconsistent with the Guides can result...
View ArticleAnother Federal Bludgeon – More Powerful FTC Proposed
Wall St. Journal: “In every poll and town hall meeting, Americans are demanding . . . a stronger Federal Trade Commission. Just kidding. But you’re about to get a more powerful FTC anyway, so look...
View ArticleNew Guide to FTC Disclosure Requirements for Product Endorsements
Citizen Media Law Project: “As part of our legal guide series on Risks Associated with Publication, today CMLP published a guide to Publishing Product or Service Endorsements. The new legal guide...
View ArticleFTC’s Privacy Initiatives Pose a Threat to Online Behavioral Advertising
The Digital Media Lawyer Blog: “The FTC has been working on Internet privacy policy since at least 1995. It is currently engaged in a series of roundtables focusing on privacy and behavioral...
View ArticleFTC Blogging Rules Pose Advertising Risks
Law.com: “Following more than a year of public comments, the Federal Trade Commission in December enacted changes to its formal guidance to advertisers as to the steps necessary to keep their...
View ArticleFTC Extends Endorsement & Testimonial Guides to Cover Bloggers
A Harvard Law Review article called “Internet Law – Advertising and Consumer Protection – FTC Extends Endorsement & Testimonial Guides to Cover Bloggers.” The post FTC Extends Endorsement &...
View ArticlePotential Employer Liability for Employee Endorsements Under FTC Guidelines
SocialNetworkingLawBlog: “an employer could be liable for online communications by its employee if the employee touts a product or service offered by his employer, but fails to make clear he works for...
View ArticleLawmakers Draft Web-Ad Privacy Safeguards
Wall St. Journal: “Advertisers and Internet companies have been scrambling to head off regulation they say will hamper growth of online advertising. The pressure is expected to build Tuesday as...
View ArticleLawmakers Draft Web-Ad Privacy Safeguards
Wall St. Journal: “Advertisers and Internet companies have been scrambling to head off regulation they say will hamper growth of online advertising. The pressure is expected to build Tuesday as...
View ArticleNew FTC Ad Rules Governing Endorsements & Testimonials Effective Today
Today, December 1, 2009, is the day that the new Federal Trade Commission advertising rules become effective. For more on this topic, go to this area of my blog called “FTC Advertising Rules” where...
View ArticlePanel on the FTC’s New Endorsement and Testimonial Guides
Rebecca Tushnet’s 43(B)log: “Today’s the effective date of the Revised Guides. Emphasizes that the Guides themselves don’t provide for fines, though practices inconsistent with the Guides can result...
View ArticleAnother Federal Bludgeon – More Powerful FTC Proposed
Wall St. Journal: “In every poll and town hall meeting, Americans are demanding . . . a stronger Federal Trade Commission. Just kidding. But you’re about to get a more powerful FTC anyway, so look...
View ArticleNew Guide to FTC Disclosure Requirements for Product Endorsements
Citizen Media Law Project: “As part of our legal guide series on Risks Associated with Publication, today CMLP published a guide to Publishing Product or Service Endorsements. The new legal guide...
View ArticleFTC’s Privacy Initiatives Pose a Threat to Online Behavioral Advertising
The Digital Media Lawyer Blog: “The FTC has been working on Internet privacy policy since at least 1995. It is currently engaged in a series of roundtables focusing on privacy and behavioral...
View ArticleFTC Blogging Rules Pose Advertising Risks
Law.com: “Following more than a year of public comments, the Federal Trade Commission in December enacted changes to its formal guidance to advertisers as to the steps necessary to keep their...
View ArticleFTC Extends Endorsement & Testimonial Guides to Cover Bloggers
A Harvard Law Review article called “Internet Law – Advertising and Consumer Protection – FTC Extends Endorsement & Testimonial Guides to Cover Bloggers.” The post FTC Extends Endorsement &...
View ArticlePotential Employer Liability for Employee Endorsements Under FTC Guidelines
SocialNetworkingLawBlog: “an employer could be liable for online communications by its employee if the employee touts a product or service offered by his employer, but fails to make clear he works for...
View ArticleLawmakers Draft Web-Ad Privacy Safeguards
Wall St. Journal: “Advertisers and Internet companies have been scrambling to head off regulation they say will hamper growth of online advertising. The pressure is expected to build Tuesday as...
View ArticleLawmakers Draft Web-Ad Privacy Safeguards
Wall St. Journal: “Advertisers and Internet companies have been scrambling to head off regulation they say will hamper growth of online advertising. The pressure is expected to build Tuesday as...
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